CDMP - Certified Digital Marketing Professional

Overview

Duration: 4.0 days

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing program is perfect for you. The Professional Diploma in Digital Marketing will introduce you to the key digital marketing specialisms,from mobile and social media to email, Paid Per Click (PPC) marketing and Search Engine Optimisation (SEO).

The program is designed in collaboration with digital industry experts (Global Industry Advisory Council) to design and develop standards that define the digital skills and capabilities required of today’s professionals. The program deliver best current practice,theory and applied skills in digital, and are recognized and respected across all industry sectors.

Gaining a certification as a Certified Digital Marketing Professional, will ensure you have the essential skills and knowledge needed to excel as a digital professional. Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

This course is provided in partnership with Sapience Consulting Pte. Ltd.

Objectives

Increase your website’s visibility through Search Engine Optimization (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
Execute digital display campaign
Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
Use suitable social media channels to grow and engage an audience
Measure and optimize social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business

Content

Introduction to Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) Using Google Ads
Display and Video Advertising
Email Marketing
Website Optimization
Analytics Using Google Analytics
Digital Marketing Strategy

Audience

This course is catered for senior management, marketing managers, small business owners, entrepreneurs, IT managers, marketing executives who need to develop or implement an online marketing strategy for their organization, anyone looking to pursue a career in digital marketing

Prerequisites

A background in a related discipline is not required; the aim of the Certified Digital Marketing Professional course is to enable you to learn everything you need to know at a foundation level. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Certification

This course is not associated with any Certification.

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