ATC-AA - Adobe Analytics

Overview

Duration: 3.0 days

Adobe Analytics Powerful stage with broad usefulness and solid combinations to different items Adobe Site Catalyst works superbly at giving a stage to gathering site social information. It has numerous factors that can be utilized and can be adjusted to meet numerous business needs. This is a solution for applying ongoing analytics and definite division crosswise over showcasing channels. Some portion of the Adobe Marketing Cloud Training suite of arrangements, Adobe Analytics empowers you to assemble, break down, and follow up on your client information helping you better objective clients and improve the viability of your showcasing.

Objectives

Upon course completion, the students can:

Explore Web Analytics, Deployment and Marketing Analytics
Learn to work with Marketing analytics and Web Analytics
Understand the fundamentals of Communication Management, Principles, Goals and Recommendations.

Content

Introduction

About Adobe Analytics
About this Playbook

Communication

Communication Management
Recommended Communication Process and Principles
Setting Communication Goals
Recommendations on a Communication Approach

Accountability

Steering Committee
Common Roles and Responsibilities within a Steering Committee
Setting up a Working Group

Structure

Project-Based Recommended Organizational Structure
Business Recommended Organizational Structure
Roles and Responsibilities

Deployment and Implementation

Typical Deployment Scenarios for Adobe Analytics
Deployment process steps
Implementation Acceptance
Project Management
Project Delivery Phases
Communication
Administration
Workflows

Solution Architecture – Inputs And Outputs

Data Workbench, Cross-Channel Attribution
Report Builder
Ad Hoc Analysis
Data Connectors
Data Warehouse
Compare Adobe Analytics Versions

Adobe Analytics Integrations

Common Third-party Integrations
Marketing Cloud Integrations
Validation
Optimisation and Security
Optimisation and Security

Audience

This course has been designed to give new and intermediate Adobe Analytics users the opportunity to gain practical knowledge in what this system can really offer. Our Adobe Analytics course will give you confidence in using the tool and improve your analytics capabilities.

Prerequisites

Having Basic Knowledge on Basic knowledge of CSS/HTML
Having Basic Knowledge on Analytics basic knowledge good to have
Understand Data and few domains knowledge so that can be referred during the training

Certification

Trainocate Certificate of Attendance

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