ATC-AA - Adobe Analytics

ATC-AA - Adobe Analytics


Duration: 3.0 days

Adobe Analytics Powerful stage with broad usefulness and solid combinations to different items Adobe Site Catalyst works superbly at giving a stage to gathering site social information. It has numerous factors that can be utilized and can be adjusted to meet numerous business needs. This is a solution for applying ongoing analytics and definite division crosswise over showcasing channels. Some portion of the Adobe Marketing Cloud Training suite of arrangements, Adobe Analytics empowers you to assemble, break down, and follow up on your client information helping you better objective clients and improve the viability of your showcasing.


Upon course completion, the students can:

  • Explore Web Analytics, Deployment and Marketing Analytics 
  • Learn to work with Marketing analytics and Web Analytics 
  • Understand the fundamentals of Communication Management, Principles, Goals and Recommendations.



  • About Adobe Analytics
  • About this Playbook


  • Communication Management
  • Recommended Communication Process and Principles
  • Setting Communication Goals
  • Recommendations on a Communication Approach


  • Steering Committee 
  • Common Roles and Responsibilities within a Steering Committee 
  • Setting up a Working Group


  • Project-Based Recommended Organizational Structure 
  • Business Recommended Organizational Structure
  • Roles and Responsibilities

Deployment and Implementation

  • Typical Deployment Scenarios for Adobe Analytics 
  • Deployment process steps 
  • Implementation Acceptance 
  • Project Management 
  • Project Delivery Phases 
  • Communication 
  • Administration 
  • Workflows

Solution Architecture – Inputs And Outputs

  • Data Workbench, Cross-Channel Attribution
  • Report Builder
  • Ad Hoc Analysis
  • Data Connectors
  • Data Warehouse
  • Compare Adobe Analytics Versions

Adobe Analytics Integrations

  • Common Third-party Integrations 
  • Marketing Cloud Integrations 
  • Validation 
  • Optimisation and Security 
  • Optimisation and Security


This course has been designed to give new and intermediate Adobe Analytics users the opportunity to gain practical knowledge in what this system can really offer. Our Adobe Analytics course will give you confidence in using the tool and improve your analytics capabilities.


  • Having Basic Knowledge on Basic knowledge of CSS/HTML 
  • Having Basic Knowledge on Analytics basic knowledge good to have 
  • Understand Data and few domains knowledge so that can be referred during the training


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